Company story
At CoatX, we are committed to providing world leading quality tools for the industrial coatings market.
Boasting over 60 years of collective experience in the coatings industry, our management team is driven by a passion to assist our customers in attaining optimal outcomes. We provide an array of products tailored to the requirements of the professional coatings market.
Our products are devloped to deliver superior efficiency, quality, and cost-effectiveness. We are dedicated to continuous innovation and collaboration with our clients to adapt to the evolving demands of the industry.

CoatX management

Tjeran Haugen
Managing Director
Tjeran is a seasoned entrepreneur and investor with decades of experience in business development, strategic growth, and investment. As a co-founder of CoatX, he brings a wealth of expertise in launching and scaling successful ventures.
His proven track record in building businesses highlights his deep understanding of market dynamics and innovation. Passionate about fostering growth, Tjeran continues to drive impactful ventures with a vision for long-term success.

Lasse Isaksen
Vice President Business Development
Lasse is a seasoned executive with 25 years of experience in industry-leading companies and R&D. He is a co-founder of CoatX, driven by a passion for innovation and sustainability.
His career spans diverse industries, including CERN, Aker Solutions, and Jotun, where he spent 13 years in international managerial roles. As Product Manager and Global Director for Offshore, he played a key role in product strategy and market growth.
Lasse also served as Senior Vice President at a major circular economy and recycling company, driving sustainability and resource efficiency. With expertise in coatings, offshore industries, and technology-driven solutions, he continues to shape innovation and strategic growth globally.

Svein Erik Andresen
Senior Vice President Sales
Svein Erik is a seasoned professional with an extensive 46-year career at Jotun, one of the world’s leading coatings brands. Throughout his tenure, he held diverse and influential roles across research and development, global technical support, product management, and sales leadership. His expertise spans multiple disciplines, having served as an R&D specialist, Global Technical Support Manager, Sales Product Manager, and Sales Manager at Jotun Thailand.
In his final role at Jotun, Svein Erik was the Global Sales Director, overseeing strategic partnerships with the company’s largest industrial accounts. His wealth of experience, deep industry knowledge, and leadership in global sales have made him a key figure in the coatings industry, driving innovation and business growth on an international scale.